SEO used to leave founders with two bad options. Pay an agency thousands a month for a handful of articles, or spend evenings writing content that never gets read. Most small businesses picked a third option: doing nothing.

Vincent studied graph theory and machine learning applied to search engines at Polytechnique, then spent years ranking his own sites by hand. He knew what Google rewards: consistent publishing, real keyword research, internal links, backlinks, and clean technical foundations. None of it is magic. All of it is work.

When reasoning models arrived, most people used them to publish junk faster. We wanted the opposite. An agent that does the rigorous part of SEO properly: analyze the site, find the keywords competitors miss, write in the brand’s voice, link the articles together, publish on schedule, build backlinks, and measure what actually ranks on Google and gets cited by ChatGPT.

That work became BlogSEO. When it started working on our own sites, and then on our first customers’ sites, we knew it had to be available to every founder and marketer, not only the ones who can afford an agency.